# What is C2PA and why do we need it?

## **What is C2PA?**&#x20;

The [Coalition for Content Provenance and Authenticity (C2PA)](https://c2pa.org/) is an initiative by tech leaders to establish standards for verifying the source and integrity of digital content using Provenance Data.



## **How does C2PA combat fake news and misinformation?**&#x20;

C2PA combats misinformation by embedding Provenance Data into digital content to ensure authenticity, making it easier to detect and discredit deep fakes and manipulated media.



## **What are the benefits of C2PA Provenance Data?**&#x20;

The benefits include authenticating digital files, creating tamper-evident records, and bolstering trust and confidence in the media we consume by confirming its authenticity.



## **Who can use Capture’s C2PA tools?**

[Capture](https://captureapp.xyz/)’s C2PA tools, such as [Capture Cam](https://captureapp.xyz/products/camera), [Capture Dashboard](https://captureapp.xyz/products/dashboard), and [Capture API](https://captureapp.xyz/products/sdk), are designed for businesses and individuals of any size looking to ensure the authenticity of their digital content.



## **How does Capture integrate C2PA Provenance Data into images?**&#x20;

Every image uploaded to Capture’s products automatically receives C2PA Provenance Data, ensuring the content’s authenticity and provenance are tracked and verifiable.



## **What makes blockchain technology ideal for provenance?**&#x20;

Blockchain's immutable nature ensures that once digital assets are recorded, their ownership history cannot be altered, providing a transparent and credible asset lineage.



## **Can I add C2PA Provenance Data to AI-generated images?**&#x20;

Yes, with Capture’s tools, you can add C2PA Provenance Data to AI-generated images right after their creation to ensure traceability and authenticity.



## **What future enhancements are expected for Capture’s services?**&#x20;

Capture plans to expand its digital management capabilities and improve performance and stability to enhance users’ content authenticity experience.



## **How does Capture ensure the authenticity of content in the age of AI?**&#x20;

Capture collaborates with platforms like [Instill AI](https://www.instill.tech/tutorials/vdp-aigc-web3-stability-ai-numbers-protocol) to provide tools for content creators to verify their genuine content and for everyone to discern real content from fakes.

