What is C2PA and why do we need it?
Last updated
Last updated
The is an initiative by tech leaders to establish standards for verifying the source and integrity of digital content using Provenance Data.
C2PA combats misinformation by embedding Provenance Data into digital content to ensure authenticity, making it easier to detect and discredit deep fakes and manipulated media.
The benefits include authenticating digital files, creating tamper-evident records, and bolstering trust and confidence in the media we consume by confirming its authenticity.
’s C2PA tools, such as , , and , are designed for businesses and individuals of any size looking to ensure the authenticity of their digital content.
Every image uploaded to Capture’s products automatically receives C2PA Provenance Data, ensuring the content’s authenticity and provenance are tracked and verifiable.
Blockchain's immutable nature ensures that once digital assets are recorded, their ownership history cannot be altered, providing a transparent and credible asset lineage.
Yes, with Capture’s tools, you can add C2PA Provenance Data to AI-generated images right after their creation to ensure traceability and authenticity.
Capture plans to expand its digital management capabilities and improve performance and stability to enhance users’ content authenticity experience.
Capture collaborates with platforms like to provide tools for content creators to verify their genuine content and for everyone to discern real content from fakes.